The Ssangyong Musso 4x4 ute has always been a small-volume player in Australia. However, since adding the XLV long wheelbase/leaf spring variant to its existing short wheelbase/coil-spring offering in 2019, the Korean manufacturer has been increasing its sales foothold.
Up to and including November 2021, the two-model Musso range has according to industry figures enjoyed an annual sales surge just short of 100 per cent, or almost doubling from 891 units in 2020 to over 1778 units in 2021. Albeit starting from a low base, that’s enviable sales growth and represents considerably more new owners than higher profile offerings like the Jeep Gladiator.
The latest Musso utes introduced in June 2021 bring fresh frontal styling, new alloy wheel designs and other minor tweaks to entice more bargain-hunters to the Korean brand. It's also backed by a seven-year unlimited km warranty which Ssangyong boasts is unmatched in the dual cab ute class.
We recently put one of these latest models to the test, to understand why more Aussies are adding a Musso to their shopping lists.
The Ssangyong Musso 4x4 ute has always been a small-volume player in Australia. (image credit: Mark Oastler)
